A Collection Designed with Imagination: Herschel Supply x LEGO®
Sometimes, a backpack is more than just a backpack. Sometimes, it’s imagination brought to life. And sometimes, it’s the shared dream of two worlds coming together in a collection that inspires the lives of children and young people. This special collaboration between Herschel Supply and the LEGO® Group tells the story of just such a collection.
Herschel is a brand that reflects travel, exploration, and everyday adventures through its designs—functional, yet emotional. LEGO, on the other hand, is a timeless world of play that sparks the imagination of children—and adults—with endless combinations and colorful creativity. While these two brands may seem to operate in different spheres, they are united by a common value: creativity. And from this very point of connection, the Herschel x LEGO collection, created especially for the back-to-school season, was born.
But this collection isn’t just about products—it’s an invitation to a journey. It was designed to spark imagination in children, to give young people the freedom to express their style, and to offer parents durable, functional options they can choose with peace of mind. The patterns, carefully designed at Herschel’s Vancouver headquarters, draw inspiration from various LEGO universes. An idea born from a single brick transforms into a print on a backpack; a flower from a botanical collection becomes a story carried on a child’s back.
Each piece in the collection carries its own personality. The “Abstract Brick” print—seemingly random but symbolizing endless possibilities—is a tribute to the joy of unexpected inspiration. “Garden Floral” draws from LEGO’s Botanical collection, evoking nature, growth, and transformation. The interactive “Scavenger Hunt Bricks” and “Scavenger Hunt Meadow” prints, specially created for kids, bring a sense of play into daily life with tiny surprises hidden on the bags. Who knows? Maybe a butterfly tucked into a zipper pull becomes the best moment of a school morning.
The collection is not only strong in aesthetics but also in functionality. Herschel’s signature details meet LEGO’s iconic elements to create a new dimension. Special LEGO prints on the inner lining, LEGO logo patches on the bags, and debossed diamond accents that resemble LEGO bricks all come together to offer a stylish and playful look.
With this collection, Herschel Supply and LEGO come together not just in design, but in spirit. Every product is an investment in imagination. Every print is a signal of new ideas. And every little detail is part of a much bigger game.
The Herschel x LEGO collection is now available at Tradist Online and select retail locations.
Fun for kids, reliable for parents, and inspiring for everyone—this collection is ready to take you on a journey. Because sometimes, a backpack is where all dreams begin.
